SEO FOR CLEANING COMPANIES · LOCAL SEO
SEO for cleaning companies that want more commercial contracts
Office managers and facilities teams search Google for cleaners in their area. I help UK cleaning businesses rank for those searches, get recommended by AI tools and turn visits into quote requests, so you win contracts without relying on cold calls or bought leads.
THE PROBLEM
How to get commercial cleaning contracts from search
Office, school, medical and end of tenancy cleaning work often starts with someone searching for a cleaning company in their area.
The companies on page one and in the map’s top three get the quote requests. Everyone else competes on price for what’s left, or pays for ads to stay visible.
WHAT I DO
Cleaning business SEO: what I do
Service and area pages
One clear page for each cleaning service and each area you cover, so you rank for “office cleaning [your town]” and not just your company name.
Google Maps and your profile
The right categories, services, service areas and photos, so you appear in local searches and look established.
Reviews from real clients
A routine for collecting reviews from facilities managers and office clients, with replies that show you’re reliable.
AI visibility
Making sure Google’s AI answers and ChatGPT understand your services and areas, so you get mentioned when buyers ask.
RESULTS IN COMMERCIAL CLEANING
What this looks like for a London cleaning company
One London commercial cleaning company, from its own Google Search Console and Google Business Profile:
- “commercial cleaners london” moved from position 10 to 2.9 in 6 months
- “commercial office cleaning london” moved from position 33.9 to 6.6
- Site-wide Google traffic grew around 1.8x year on year
- 127 phone calls from the Google profile, May to October 2026, up 11.1%
- 122K impressions in Google’s AI answers in 6 months
- Quote requests through the website forms every week
THE FREE AI VISIBILITY CHECK
How it works
1
Book 15 minutes
Pick a time that suits you. No preparation needed.
2
I share my screen
I show you where your company appears on Google Maps for your main cleaning services, how your reviews compare with competitors, and whether ChatGPT recommends you.
3
You get 3 clear fixes
The three changes that matter most for your company. Free, with no obligation.
QUESTIONS
Marketing for cleaning businesses: common questions
Do you only work with commercial cleaners?
No. My case studies are from a London commercial cleaning company, and the same approach works for domestic, end of tenancy and specialist cleaning firms.
How do I get commercial cleaning contracts without buying leads?
Show up where buyers already look. Office and facilities managers search Google for cleaners in their area and check reviews before they ask for quotes. Ranking for those searches, with a strong Google profile and clear service pages, brings quote requests straight to you instead of paying for shared commercial cleaning leads.
Is SEO worth it for a small cleaning business?
Often, yes, if you serve a clear area and want steady work. Cleaning business SEO builds visibility that keeps working month after month, unlike ads, which stop when you stop paying. In the free check I tell you honestly whether it is worth it for you.
Can SEO reduce how much I spend on Google Ads?
It can. Organic rankings keep bringing enquiries without paying per click. My London cleaning client gets quote requests through its website forms every week.
Do you work with businesses outside London?
Yes. I work remotely with service businesses across the UK.
What does the free AI Visibility Check cover?
In 15 minutes I show you where your company appears on Google Maps for your main services, how your reviews compare with competitors, whether ChatGPT recommends you, and the 3 fixes that matter most.
Want more cleaning contracts from Google?
In 15 minutes, I’ll show you exactly how your company looks to a new client on Google and in AI answers, and the 3 fixes that matter most.