SEO FOR ACCOUNTANTS · LOCAL SEO
SEO for accountants that brings in the clients you want
Business owners now ask Google and ChatGPT for an accountant before they ask a friend. I help UK accountancy firms show up in both, for the services and clients they actually want, so search becomes a steady source of new enquiries.
THE PROBLEM
Referrals built your firm. Search decides who grows it.
When someone needs help with Self Assessment, VAT or a new limited company, many start with a search for an accountant near them, or ask an AI tool for a recommendation.
They see the firms in Google’s map top three and the ones AI tools mention. If your firm isn’t there, you rely on referrals alone while competitors pick up the enquiries.
WHAT I DO
What I do for accounting firms
Visibility for the services you want
Self Assessment, bookkeeping, VAT, payroll, company accounts or tax advice. I target the searches that bring the clients you want more of.
A Google profile that builds trust
Accurate services, opening hours, photos of your team and office, and regular updates, so prospects see an active, established firm.
Reviews that reassure
A simple routine for asking happy clients for reviews, with replies that show your expertise.
AI visibility
Clear, consistent firm details and service pages written so Google’s AI answers and ChatGPT can understand and recommend you.
RESULTS IN ACCOUNTANCY
What this looks like for a UK accountancy firm
A UK accountancy and advisory firm, from the generative AI features report in its own Google Search Console:
- 86.4K impressions in Google’s AI answers in 6 months
- Visible in AI answers on every day of the period
- More than 1K AI impressions on its best days
THE FREE AI VISIBILITY CHECK
How it works
1
Book 15 minutes
Pick a time that suits you. No preparation needed.
2
I share my screen
I show you where your firm appears on Google Maps for the services you offer, how your reviews compare with local competitors, and whether ChatGPT recommends you.
3
You get 3 clear fixes
The three changes that matter most for your firm. Free, with no obligation.
QUESTIONS
Questions about marketing for accountants
When is the best time to start?
Before your busiest season. Many people look for an accountant ahead of the 31 January Self Assessment deadline, so starting a few months earlier gives the work time to take effect.
Is SEO the best marketing for accountants?
For most firms it is one of the most reliable channels, because people searching for an accountant are already looking to hire one. It works best alongside referrals, not instead of them.
How does local SEO for accountants help lead generation?
Most people want an accountant nearby, or one who understands their type of business. Local SEO for accountants puts your firm in front of them on Google Maps and in AI answers at the moment they are choosing, which turns searches into enquiries.
Do you work with businesses outside London?
Yes. I work remotely with service businesses across the UK.
Do I need a new website?
Usually not. Many businesses get more enquiries by fixing their Google Business Profile, reviews and a few key pages first. I only suggest bigger changes when they will clearly pay off.
What does the free AI Visibility Check cover?
In 15 minutes I show you where your firm appears on Google Maps for your main services, how your reviews compare with local competitors, whether ChatGPT recommends you, and the 3 fixes that matter most.
Want more of the right clients from Google?
In 15 minutes, I’ll show you exactly how your firm looks to a new client on Google and in AI answers, and the 3 fixes that matter most.