Neelam Shahzadi, AI Local SEO Specialist
Freelance SEO consultant for UK service businesses
Your next customer checks Google or asks AI before they call anyone. I help make sure they find you.
I’m Neelam Shahzadi, a freelance local SEO consultant. I help UK dentists, accountants, cleaning companies and other service businesses get found on Google Maps and in AI answers like ChatGPT and Google AI Overviews.
Free website audit: how you show up on Google Maps and in AI answers, in 15 minutes.
Over 5 years of agency SEO experienceLinkedIn
Who I help
I work with UK service businesses that win customers from local search. Most of my work is in these three industries.
Dental practices
Appear near the top when patients search for an emergency dentist, implants or Invisalign.
Accountancy firms
Turn local searches for Self Assessment, VAT, payroll and advisory help into enquiries.
Cleaning companies
Show up when office managers and facilities teams search for commercial cleaners.
Another UK service business?
See how I can helpWhat a local SEO consultant does for your business
A local SEO consultant helps nearby customers find you when they search. I work on the parts Google checks before it decides who to show.
Google Business Profile. The listing with your hours, reviews and phone number. I make it complete, accurate and easy to act on.
The map pack. The top three local listings, shown right beside the map. These are the businesses that people see first.
Reviews. How many reviews you have, how good they are and whether you reply to them. I help you build all three.
Citations and NAP. Your name, address and phone number must match across directories, or Google trusts your listing less.
Local landing pages. Pages built for each place and service you cover, so Google knows exactly where you work and what you do.
Proximity. Google weighs how close, relevant and well known you are. Distance is fixed. Relevance and prominence are my work.
AI answers. More people now ask AI tools who to call. I check whether your business is named and fix what stops it.
Want more detail?
For the full list of what the work includes, see my local SEO services. For AI answers, see my AI SEO work.
Results from my clients’ own dashboards
Three results from my work as a local SEO consultant for London and UK businesses. Every figure comes from my clients’ own Google Search Console. Client names are withheld.
London pain management clinic
Compared with the previous six months, the last six months brought:
- 3.4x more clicks (295 to 1.01K)
- 4.9x more impressions (47.6K to 234K)
- Average position improved from 9.7 to 6.9
UK accountancy and advisory firm
- 86.4K impressions in Google’s AI answers in 6 months.
London commercial cleaning company
- Position 10 to 2.9 for “commercial cleaners london” in 6 months.
- Clicks from Google also rose 30% (3.9K to 5.07K).
Read the full cleaning company case study
LinkedIn recommendations
Recommendations left on my LinkedIn profile, shown word for word.
Working with Neelam Shahzadi and I can say she’s a very results-oriented SEO professional.
She has the ability to diagnose issues, structure strategies, and execute SEO plans that actually move the needle.
Whether it’s technical SEO, content optimization, or managing cross-functional teams, Neelam approaches every task with clarity and focus.
If you’re looking for someone who lives and breathes SEO and knows how to make search engines (and users) fall in love with your site, Neelam is the one to call.
Rod AgatepAuthor of The Conversion Ecosystem Series and speakerLinkedIn recommendation, View on LinkedIn: Rod Agatep’s recommendation, opens in a new tabNeelam is a skilled SEO consultant who delivers real results. Her expertise in local SEO and lead generation makes her a valuable partner for any business looking to grow online.
Michael Patrick DoonerGlobal business connector and domain broker, IrelandLinkedIn recommendation, View on LinkedIn: Michael Patrick Dooner’s recommendation, opens in a new tabNeelam has been instrumental in strengthening Legend Group’s digital presence with her expertise in SEO and content strategy. Her consistency, technical skill, and proactive approach make her a standout professional I highly recommend.
Fahad Lateef FCCAChairman, Legend Group (where I lead SEO strategy)LinkedIn recommendation, View on LinkedIn: Fahad Lateef’s recommendation, opens in a new tabWorking directly with a freelance consultant
I now work as a freelance SEO consultant for UK businesses, which keeps the work direct and focused. You deal with a local SEO expert, not a rotating team.
One named person
You talk to me directly, never to an account manager.
I do the work
I do the work myself, with no agency layer between us.
Over 5 years in agency SEO
I know how agencies work and where the time really goes.
I work remotely from Lahore, Pakistan. The work happens online, so it suits businesses anywhere in the UK, London included. You can read more about me.
How the free website audit works
Start with a free 15-minute website audit.
Book a time.
Pick a slot in my calendar, or ask me for a quote.
I show you where you stand.
We go through your results together on a short call.
You know what to do next.
Plain-English next steps you can act on straight away.
Book a free website audit
Pick a time that suits you in my calendar.
Book your free 15-minute website audit
- Where you appear on Google Maps and in AI answers
- How your reviews compare with the businesses around you
- The 3 fixes that matter most
What you get
- Where you appear on Google Maps
- How your reviews compare with the businesses around you
- Whether AI tools like ChatGPT and Google AI Overviews recommend you
- The 3 fixes that matter most
Opens cal.com in a new tab.
Get a quote
Prefer to start with a quote? Tell me about your business and ask for one.
Questions people ask before hiring a local SEO consultant
What does a local SEO consultant do?
A local SEO consultant helps your business appear in the map pack and local search results. I fix the things Google checks, from your Google Business Profile and reviews to your local pages. The full list is in the section above.
Should I hire a freelance consultant or an agency?
It depends on the size of your business. A larger team can suit larger businesses, and I respect what agencies do well. Working with me suits small to mid service businesses that want direct access to the person doing the work.
How much does local SEO cost?
Cost depends on how many locations you have, how much competition you face and where you start. Every business is different, so I quote after the free website audit, once I can see what you need. You can also get a quote.
How long does local SEO take?
It depends on your starting point, your competition and the work done. I don’t promise rankings by a date, because nobody controls Google. I’ll show you what to fix first and how we’ll measure it. The results above show what happened for three clients over the periods named. They show what is possible, not what will happen for you.
Do you work with businesses outside London or outside the UK?
Yes. I serve UK businesses first, in London and beyond, and I also work with businesses in the US and Canada. We meet online, so your location does not limit the work.
Can you help me show up in AI answers?
Yes, it is part of the work. I can measure impressions in Google’s AI answers, and one client above is measured that way. I cannot promise any AI tool will recommend a business. You can read how I help you show up in AI answers.
Not sure where you stand?
In 15 minutes you’ll see what’s holding you back on Google Maps and in AI answers. Then you decide.